Alice Blue Review 2026: Fees, Safety & App Guide

Alice Blue is an Indian discount broker with a flat per-order fee model and its own trading platforms. It serves intraday traders, options traders, and long-term investors. This Alice Blue review covers its regulatory details, platforms, charges, and features, so you can see whether it fits your needs.

Alice Blue Review Overview
- Broker Type: Discount Broker
- Founding Year: 2006
- Legal Entity: Alice Blue Financial Services Private Limited
- Depository Participant: Central Depository Services (India) Limited (CDSL) [DP ID: 12085300]
- Official Website: Alice Blue
Note: This link leads to the platform’s specifications page only. This website does not offer account opening or direct financial transaction services. Investing carries significant risk — please verify the legal status in your own country before use.
Disclaimer: This website’s content is provided for informational and educational purposes only. Alice Blue is a business duly licensed and registered with the Securities and Exchange Board of India (SEBI) SEBI Reg. No. INZ000156038. Investing in securities and derivatives is regulated by SEBI, but investing carries risk from market volatility, and investors may lose their entire capital. Please read the prospectus and assess your risk before investing.
Pros and Cons of Alice Blue
Pros
- Flat Delivery Brokerage: ₹20 per executed order or 2.5% (whichever is lower) on Equity Delivery, according to Alice Blue’s pricing page.
- Capped Intraday & Derivative Fees: ₹20 per executed order or 0.05% (whichever is lower) for Equity Intraday and Equity Futures, and a flat ₹20 per executed order for Equity Options. Currency and Commodity rates are listed on the pricing page.
- Free Account Maintenance: ₹0 Account Maintenance Charge (AMC) for life under the current plan.
- Developer Tools: Alice Blue lists APIs for rule-based systems and algorithmic strategies. Check the current API terms and any charges on its website.
- Free UPI Funding: UPI top-ups carry no fee from Alice Blue.
Cons
- Payment Gateway Levies: Net Banking fund additions carry a fee of ₹10 + GST per transaction, according to Alice Blue’s support page.
- Mobile App Performance: Performance during busy market openings was not tested for this review, so check recent user feedback on Google Play and the App Store before you trade.
- Early Withdrawal Cut-Off: Fund payout requests for NSE and MCX must be logged before 7:00 AM IST for same-day credit. Later requests are processed on the next working day.
- No Direct US Equities: Trading is focused exclusively on Indian domestic exchange segments without foreign stock access.
Alice Blue Broker Review Score
| Category | Score | Notes |
|---|---|---|
| Safety and Regulation | 4.2/5.0 | Holds SEBI Reg. No. INZ000156038 with CDSL DP membership and exchange registrations on NSE, BSE, and MCX. |
| Pricing and Fees | 4.4/5.0 | Flat ₹20 per executed order across segments, ₹0 on mutual funds and IPOs, and ₹0 Demat AMC for life under the current plan. |
| Deposits and Withdrawals | 4.2/5.0 | UPI deposits carry no fee, though Net Banking costs ₹10 + GST per transfer. |
| Range of Tradable Assets | 4.4/5.0 | Covers Equity, F&O, Commodity, Currency, Mutual Funds, and IPO segments. |
| Platform Quality | 3.8/5.0 | ANT WEB and ANT APP with TradingView integration, plus trading APIs. |
| User Experience and Interface | 4.2/5.0 | Option chain and multi-leg orders on ANT WEB and ANT APP. |
| Account Types & Min Deposit | 4.2/5.0 | Zero account opening charge; no minimum deposit is stated. |
| Learning Resources | 4.0/5.0 | Educational video modules and market webinars via the Alice Blue Trade School portal. |
| Service and Support | 3.8/5.0 | Phone and ticket support Monday to Friday 08:30 AM–11:59 PM IST and Saturday 09:00 AM–06:00 PM IST. |
| Overall Score | 4.1/5.0 | Average of the nine category scores; no Safety Cap applied. |
The ratings and reviews on this site reflect our independent assessment at the time of publication and do not constitute financial, investment, or trading advice. Broker offerings, fees, and regulatory status may change — please verify directly with the broker before deciding. Monetyra is not a SEBI-registered investment adviser; Indian users should consult a SEBI-registered adviser before making any investment decision.
Safety and Regulation
In this Alice Blue review, the SEBI registration and exchange memberships matter most for Indian retail investors. Alice Blue Financial Services Private Limited is a SEBI-registered stock broker. Key regulatory details include:
- SEBI Registration: No. INZ000156038
- Exchange Memberships:
- NSE Member ID: 90112
- BSE Member ID: 6670
- MCX Member ID: 56710
- Depository Registration: Central Depository Services (India) Limited (CDSL) DP ID: 12085300 (DP SEBI Reg. No. IN-DP-364-2018)
- Regulatory Authority: Securities and Exchange Board of India (SEBI)
- Registers: SEBI
Under SEBI regulations, brokers must keep client funds separate from their own, and shares you buy are held in your demat account with CDSL. Complaints can go through SEBI SCORES and Smart ODR, which Alice Blue’s website lists. Registration does not remove market risk, so check the broker’s status on SEBI’s register before you open an account.
Range of Tradable Assets
Alice Blue offers a wide range of assets, such as:
- Equity Delivery (BSE, NSE)
- Equity Intraday (Cash segment)
- Equity Derivatives (Index and Stock Futures and Options)
- Currency Derivatives (USDINR, EURINR, GBPINR, JPYINR)
- Commodity Derivatives (Metals, Energy, Agri-contracts via MCX)
- Initial Public Offerings (IPO online bidding via UPI)
- Direct Mutual Funds (Lump sum and SIP investments)
Futures and Options (F&O) are leveraged products, and you can lose more than you expect in a short time. Read SEBI’s risk disclosures for derivatives before you trade.
Deposits and Withdrawals
Our Alice Blue review of funding options covers UPI, net banking, and bank transfers. Transfers go through the bank account linked to your trading account.
| Transfer Channel | Deposit Fee | Withdrawal Fee | Settlement & Processing Time |
|---|---|---|---|
| UPI (GPay, PhonePe, BHIM) | ₹0 (Free) | N/A | Instant crediting to trading balance |
| Net Banking (Payment Gateway) | ₹10 + GST per transaction | N/A | Instant (confirm timing with Alice Blue) |
| NEFT, RTGS, or IMPS | ₹0 (Bank charges apply) | ₹0 (Free) | Payout requests before 7:00 AM IST on working days (NSE and MCX) are credited the same day |
Source: https://aliceblueonline.com/support/funds/ — Verified as of: October 29, 2026
NEFT is the National Electronic Funds Transfer, RTGS is Real Time Gross Settlement, and IMPS is Immediate Payment Service.
Note: Deposited funds must come from the bank account registered with Alice Blue. Third-party deposits, including payments from third-party UPI handles, may be rejected. Refunds can take several working days to reach the sender’s account.
Pricing and Fees
Our Alice Blue review of trading costs compares brokerage by segment. Alice Blue’s pricing page describes a flat per-order brokerage model.
| Segment | Brokerage Charge | Suitable For |
|---|---|---|
| Equity Delivery | ₹20 per executed order or 2.5% (whichever is lower) | Long-term investors building a wealth portfolio |
| Equity Intraday | ₹20 per executed order or 0.05% (whichever is lower) | Active traders learning intraday brokerage charges |
| Equity Futures | ₹20 per executed order or 0.05% (whichever is lower) | Futures traders |
| Equity Options | Flat ₹20 per executed order | Options strategy traders |
| Currency and Commodity Derivatives | See the Currency and Commodity tabs on Alice Blue’s pricing page | Currency hedgers and MCX traders |
Source: https://aliceblueonline.com/pricing/ — Verified as of: October 29, 2026
Statutory & Additional Charges
- Depository Participant (DP) Charge: ₹15 + GST per scrip on every stock sale, according to Alice Blue’s pricing page.
- Statutory Taxes: Securities Transaction Tax (STT), exchange transaction charges, SEBI charges, GST (18%), and stamp duty apply as required by regulations.
Account Types & Min Deposit
This Alice Blue review of account costs covers opening fees, AMC, and minimum deposits.
| Account Category | Opening Fee | Account Maintenance Charge (AMC) | Minimum Initial Deposit |
|---|---|---|---|
| Standard Retail Account | ₹0 | ₹0 for life under the current plan | No minimum stated |
Source: https://aliceblueonline.com/pricing/ — Verified as of: October 29, 2026
You can read more in our overview of demat account opening charges. Alice Blue offers online account opening through e-KYC.
Platform Quality
This Alice Blue app review covers ANT WEB, ANT APP, and the trading APIs. Alice Blue offers these platforms under the ANT banner for both chart-focused and systematic traders.
ANT WEB
ANT WEB is a browser-based terminal. Alice Blue lists TradingView charts for its platforms and lets you place orders from the option chain.
ANT APP
ANT APP is the mobile version for Android and iOS. It offers market depth and order entry for equity and derivative positions.
Trading APIs
For systematic traders, Alice Blue lists APIs that connect to Python strategies, AmiBroker models, and 1LyAlgos. Check the current API terms and any charges on Alice Blue’s website.
User Experience and Interface
Alice Blue’s ANT platforms aim to cover the whole trading journey, from watchlists to order entry. Navigation on ANT WEB is clean, and you can move from a watchlist to multi-strike options orders without switching screens.
In this Alice Blue trading app review, we focus on ANT APP’s order entry and market depth features. Mobile performance during extreme opening volume was not tested, so recent user feedback is worth checking.
Learning Resources
Educational initiatives are centralized via the Alice Blue Trade School portal. The platform offers structured video modules spanning stock market fundamentals, options trading mechanics, and technical chart patterns. The broker also hosts webinars and market commentary.
Service and Support
Our Alice Blue review of support channels covers phone, email, and the ticket portal. Alice Blue lists these channels:
- Email: [email protected]
- Customer Support Phone: +91 7676 444362
- Support Hours: Monday to Friday: 08:30 AM–11:59 PM IST; Saturday: 09:00 AM–06:00 PM IST (Call & Trade: Monday to Friday 08:30 AM–11:59 PM IST)
- Help Center: In-app ticket submission and interactive knowledge base
Final Thoughts on Alice Blue Review
This Alice Blue brokerage review finds a low-cost option for active traders. Alice Blue charges a flat ₹20 per executed order in most segments, ₹0 on mutual funds and IPOs, and ₹0 AMC for life under its current plan, and it lists APIs for systematic traders.
We did not test mobile performance during busy market openings. If you rely on the app, check recent user feedback before you decide. Alice Blue is a SEBI-registered broker, but registration does not guarantee returns or service quality.
FAQs
To initiate an account closure, ensure your Demat account holds zero shares and your trading balance has no negative or unsettled dues. Download the formal Account Closure Request form from the Alice Blue support portal, sign it physically or via Aadhaar e-Sign, and submit it through the support ticketing desk. Once verified, the broker processes the closure within 3 to 7 working days.
To close the Alice Blue Demat account specifically, transfer any remaining securities to another valid Demat account using an Inter-Depository Delivery Instruction Slip (DIS) or through CDSL Easiest. Submit the closure request form ensuring all depository charges and account maintenance fees are settled to prevent operational delays.
Alice Blue charges ₹20 per executed order or 2.5% (whichever is lower) on Equity Delivery, and ₹20 per executed order or 0.05% (whichever is lower) on Equity Intraday and Futures. Equity Options cost a flat ₹20 per executed order.
Alice Blue lists ₹0 AMC for life under its current plan. Check Alice Blue’s website for the current terms before you open an account.
Alice Blue lists APIs that systematic traders can connect to Python code and tools like 1LyAlgos. Check the current API terms and any charges on Alice Blue’s website.
Full Disclaimer: This article is prepared for educational and analytical purposes only and does not constitute financial or investment advice. Stock broking services are provided by Alice Blue Financial Services Private Limited, registered with SEBI (Reg. No. INZ000156038; DP Reg. No. IN-DP-364-2018). Past performance does not guarantee future results. Please read all scheme-related documents carefully before investing.
This article was created with AI assistance and reviewed by our editorial team.